‘Damsels’ figures after one month

Damsels in Distress was released in the US a month ago, so I thought it might be worth having a quick look at how it’s doing. (I’m assuming these figures are accurate; I have no idea.)

The movie has been steadily increasing the number of theatres each week and, as of 6 May, it’s pulled in $621,389 across the country:

Week Gross Theaters Avg./theater
Apr 6-12 $85,233 4 $21,308
Apr 13-19 $112,055 22 $5,093
Apr 20-26 $157,926 46 $3,433
Apr 27-May 3 $115,502 57 $2,026

It looks like there was a downturn in the most recent week, with takings down 26.9% despite an increase in theaters. But looking at the results for weekends we can see that the following weekend, things picked up hugely thanks to much wider distribution:

Date Gross Theaters Avg./theater
Apr 6-8 $58,589 4 $14,467
Apr 13-15 $82,411 22 $3,746
Apr 20-22 $114,335 46 $2,486
Apr 27-29 $82,880 57 $1,454
Apr 4-6 $150,673 205 $735

So, takings per screen have been dropping each weekend, but have been more than made up for as the number of theaters has multiplied. I’m guessing this is a pretty standard pattern for reasonably slow-growing movies.

The only figures for other countries are for the UK, where Damsels had pulled in $138,159 as of 6th May. I’m not sure how it’s doing over here, although in London it’s been in fewer cinemas each week. On the third weekend, Google Movies is only listing it in three cinemas in the city. It would be interesting to see how it goes in other countries.

3 thoughts on “‘Damsels’ figures after one month

  1. I am a capitalist at heart and currently in law school, so what I am going to write is completely at odds with my entire life’s philosophy of the only thing that matters is the bottom line, but here goes. I don’t think one can evaluate a Whit Stillman film on the basis of its box office numbers. Nor on its pay-per-view revenue, nor any of its home video revenue streams. “Damsels,” along with “Metropolitan” and “Disco” seem outside of the realm of box office numbers. If these films are being produced for profit, these may not be the best way to spend investment capital. I saw “Damsels” twice last week – the first time I was the only one in the theater, the second time, I shared the theater with a couple of senior citizens. But the value Mr. Stillman brings to society is greater than entertainment. I actually see his films as art. To try to reduce these films to the amount of profits they have created misses their true value. The opportunity to see ourselves, the human experience, through new eyes seems so much greater than anything that could be achieved by “The Avengers” — no matter how many box office records that film smashes. To evaluate them on the same level is to reduce all film to the level of commercial trade. Its not that the numbers aren’t important, but it’s certainly not the only measure of a film’s success.

  2. It’s certainly possible to judge the worth of a film by many criteria other than box-office takings.

    However, good box-office takings for Damsels would mean two things: that more people have seen the film, which is something we probably all want; and it makes it more likely that Stillman will get funding to make his next film.

  3. Unfortunately, the movie doesn’t seem to be doing very well at the box office.

    Metropolitan grossed 3m – adjusted for ticket price inflation, 5.5m. Barcelona grossed 7.3m or adjusted for inflation 13.8m. Last Days grossed 3m, adjusted for inflation 5.1m. So far Damsels is below 1m.

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